I mentioned in a previous post that I do a lot of what you might call business or corporate voiceover. This may not be the first thing people think of when they hear the word voiceover, but it's an important part of the mix. So, what's it all about?
You could say that most voiceover jobs have some element of business to them - voicing a commercial selling a product, for example. But what I think of as corporate or business voiceover is less like an ad aimed at the general public and more something aimed at a specific audience, whether that's existing or prospective customers, staff or shareholders.
It could be an explainer video about a process or aspect of working life like pensions, benefits or software. It could be a presentation used to show off your company and its achievements at a conference. It could be e-learning used to train staff, or it might be the voice you use on your telephone system to give those who contact you a positive impression of your brand (that's an important one).
Whether your business is a small start-up or huge corporation, the same opportunities exist to get your message across, internally as well as publicly. I have enjoyed working on many projects in this sector over the last few years, for clients in all kinds of industries, from finance to manufacturing, telecoms and trade bodies. A small frustration for the voiceover working on 'internal' jobs is that you often don't get to see the finished project (confidentiality worries, I guess), but this is the nature of the beast. I know, it's tough :(
Depending on the purpose, some corporate jobs do make their way on to the internet - you can see some of my previous work on this website. If you are looking to create something new for your business, and it needs a British or 'neutral English' voice for international markets, let me know. I would be pleased to talk it over!